The beloved conservationist and son of late icon Steve Irwin is turning heads with a daring new photoshoot that’s making waves far beyond Australia.
The shoot, featuring the 21-year-old holding animals while dressed in the Australian brand’s signature pieces, coincides with Bonds’ expansion into the U.S. market. Shot in Australia and unveiled this week, the campaign has sparked widespread conversation, blending nostalgia, wildlife advocacy, and bold modern branding.
While the imagery caught fans off guard, Robert himself was fully on board with the concept. In the exclusive interview, he explained, “I’ve done more sit-ups and had less carbs than I ever have in my life,” to prepare for the shoot.
The campaign not only highlights Bonds’ U.S. debut but also marks a new chapter for Robert, who is traditionally known for his work in wildlife conservation.Despite the professional presentation, fans had mixed feelings after the images went live. On Instagram, one person commented, “Shame on you!!!”
Others questioned the authenticity of the photos, with one remarking, “This looks so fake he whether it’s ai or photoshop it doesn’t even look like him [sic].” Another chimed in, “Is this AI ? Is this really him ? Hmmm 
[sic].”
