Sarah Sarosh, popularly known online as notmissarah66 and @sarahsaroshh, is a multifaceted Indian influencer who has turned personal passion into a thriving digital empire. From her early medical-college beginnings to co-leading global brand campaigns and showcasing couture at Cannes, Sarosh has built a distinct brand of authenticity, diversity, and empowerment that resonates with millions.
🌟 1. Origins & Early Voice
She began her journey in 2017 during her time in medical college, using YouTube and Instagram to share unfiltered beauty routines and narratives around skin tones often marginalized in the beauty space instagram.com+13forbesindia.com+13instagram.com+13.
Skin positivity and relatability became her trademark—“normalizing deeper complexion” became her mission, emphasized in candid makeup tutorials and “honest reviews” .
🎯 2. Social Media Footprint
Instagram powerhouse: @sarahsaroshh boasts over 240 K followers, with regularly updated content ranging from lifestyle and wellness to beauty and candid thoughts .
Her YouTube channel doubles as a space for product haul videos, makeup tutorials, and life vlogs, showcasing transparency and approachability instagram.com+7youtube.com+7bollywoodshaadis.com+7.
Her reach is evidenced by high engagement metrics (avg. 2.3 lakh reach, 2.25 lakh views per video, and a 7.64% engagement rate) forbesindia.com.
💼 3. Creator to Collaborator
Recognized in Forbes India’s Top 100 Digital Stars 2023, ranking 22nd in the beauty category instagram.com+2forbesindia.com+2instagram.com+2.
Built partnerships with leading beauty brands like L’Oréal, Lakmé, and Estée Lauder—legitimizing her influence beyond self-created content instagram.com+14bollywoodshaadis.com+14bebeatnik.com+14.
Ventured into entrepreneurship with Impulse Coffee, mirroring her passion for both lifestyle and business forbesindia.com+3pinterest.com+3bollywoodshaadis.com+3.
2023 saw her launch into fashion retail, founding a clothing brand—her estimated net worth reaching around $10 million bollywoodshaadis.com.
👗 4. High-Fashion Debut at Cannes
In May–June 2025, Sarosh stole the spotlight at Cannes Film Festival, draping herself in heritage Indian sarees. A standout moment included a firozi-blue chikankari saree—crafted over eight weeks—melding regional artistry with global visibility amazon.in+7kalkifashion.com+7paccosmetics.com+7.
Makeup brands like PAC Cosmetics praised her Cannes looks, providing tutorials on recreating her glowing red-carpet appearance paccosmetics.com.
🎙️ 5. Voice & Values
Known to use her influence to speak on sensitive social issues. However, some attempts—like overlaying serious voiceovers on casual GRWM videos—sparked criticism for tone-deafness. She responded with a sincere apology and pledged greater mindfulness m.economictimes.com.
Publicly shares vulnerabilities: from body positivity to personal moments (“chaotic GRWM” during her birthday and the truth about her kurti size), Sarosh builds trust through honesty instagram.com+15instagram.com+15bollywoodshaadis.com+15.
🗣️ 6. The Double-Edged Sword of Influence
Online feedback has not always been glowing. Sarosh has faced critiques—from cynical Reddit comment chains dissecting her Cannes wardrobe (“tacky”, “desperate”) to controversies like product promotion hypocrisy or brand alignment inconsistencies .
Some controversies include a public spat with Nykaa and accusations of contradictory sponsorship behavior. Yet, these moments have also propelled viral visibility reddit.com.
A Reddit thread put it bluntly:
“Girl owns a Dyson Airwrap… also said that she is going to indulge in shopping in her USA trip… What is the point… does she think we are dumb?” reddit.com.
🎓 7. Personal Traits & Style
A self-described “unfiltered” creator, her content blends aspirational yet grounded glimpses into wellness, travel, and self-growth.
Mumbai-based with a warm, welcoming presence (“You can sit with us”), she creates a space of inclusion and belonging forbesindia.cominstagram.com.
She embraces authenticity: sharing mishaps, fashion misses, and personal evolution fosters relatability.
🔍 8. Brand Ethos
Sarah Sarosh’s brand identity is built on three pillars:
Realness – Embracing imperfections and normalizing skin concerns.
Empowerment – Celebrating diversity, identity, and body positivity.
Entrepreneurship – Transitioning from creator to business leader in coffee and fashion.
These combine to make her an aspirational yet grounded voice in India’s influencer scene.
📈 9. Measuring Her Digital Impact
She continues to grow through strategic brand partnerships, entrepreneurial expansion, and high-profile appearances like Cannes.
🌐 10. The Road Ahead
Growth in entrepreneurship: expect further ventures in beverages and apparel.
Expanding creator role: possibly a shift toward podcasts, deeper storytelling, or educational content.
Refined brand voice: remaining authentic while striking careful alignment with social issues and brand partnerships.
Sarah Sarosh exemplifies modern creator success: balancing charm and hustle, flaws and finesse. From humble beauty vlogs to Cannes couture and business ventures, she embodies what it means to build a purposeful personal brand in the digital age.
✍️ Final Thoughts
Sarah Sarosh—@notmissarah66—is much more than an online personality. She’s a storyteller, entrepreneur, and advocate for self-acceptance. Her journey underscores that influence isn’t about perfection; it’s about authenticity, adaptability, and courage. In empowering others to embrace their true selves—even amid criticism and mistakes—she’s redefining influence for this generation.
Let me know if you’d like a deep dive into her entrepreneurial ventures, social impact campaigns, or a breakdown of her most successful content!
